Fun fact - I used to make my own books as a kid, writing and illustrating the pages before binding them together (punching the holes with scissors!) and threading pretty ribbons through to tie it all together.

WHO AM I?

I don’t like labels. Something to do with the idea that we are limited and finite in who we are and we can do. But I have been known to write EPIC content for female-led brands who are big on purpose and making the world a bit better. It makes me do a happy dance (actually, I do dance) when I see results like greater engagement, deeper audience connection and greater social impact along with better sales for the female founders I work with. When these things combine, my purpose is fulfilled as a Writer and Strategist.

What do I know about writing + strategy?

Ten years working in the media as a Writer and Copy Editor at famous magazine titles including Grazia, Cosmopolitan, SHOP Til You Drop, Dolly, New Idea, ABC Gardening Australia, Rolling Stone, Home Beautiful, Mindful Parenting, House & Garden, Mamamia, as well as recent years working with large brands and passionate female founders to help them grow their brand has taught me a bit about it. You could say that strategic storytelling is a speciality of mine. Especially when it comes to strategising the things that make you unrecognisable in your niche. This and also playing music, dancing, writing creative poetry and prose (I told you, you can’t contain me with just one label).

what can you expect working with ME?

Words make people feel. Words create connection and meaning. The power of your message lies in HOW you convey that message. Words, mixed with strategy, are your vehicle to achieving big things for your brand. You can drive the vehicle in the direction you need it to go, but with me by your side With the right blend of word magic, strategy and SEO, I’ll weave your brand's purpose into all the right places to make your blog content, email newsletters and website copy the go-to Lifestyle, Health + Wellness brand in your niche. I want to do good. Words are how I do it!

WHAT ELSE CAN I DO FOR YOUR BRAND?

I’m often asked to do PR and reputation building for clients, or to create a content calendar or advise on communications strategies. If you don’t see a service listed in my Packages, don’t let that hold you back from asking if I can help.

WE’RE KINDRED WORK-FOLK IF…

  • You’re already have a brand and you’re ready to invest in a professional writer + strategist who values working with purposeful businesses

  • You care just as much about creating meaningful content and branding to grow your brand and build audience engagement as you do about driving strategic sales

  • You’ve tried to DIY your content & copy but you realise that handing this over to a expert will help yo focus on the areas of your business that you know best

  • You want the passion and hard work that’s poured into your brand to be reflected in every piece of content and copy you produce, because your brand means everything to you

You know YOU’RE IN THE RIGHT PLACE (duh), BUT you’re not clear on what you need?

 
 
 

CLIENT LOVE

 

“I absolutely loved working with Katey. Not only does she get through everything in a timely manner, she is very knowledgeable on a variety of topics. She answered all my questions and gives incredible service. I highly recommend Katey for your content writing needs – you won’t be disappointed!”

- Anne Egan, Founder of Seven Islands Skincare

“Katey took a genuine interest in my brand and created product descriptions that brought out the fun and highlighted the quality of my handmade products. The copy fit perfectly to my brand."

- Liz, Founder of Schooza Handmade